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kayelle_allen
May 2nd, 2011, 09:05 AM
If you read the blurb about this class, you know it's for those who are too busy writing to have time for marketing, as well as those who are too busy marketing to have time for writing. :duh: Whichever camp you fit into -- this is for you.

We'll cover a number of issues each week, M, T, W. On Th-Su you'll have time to practice the things you learn in class, and to make note of areas where you need help. Oh, and to write, market, eat, sleep, do the evil day job, chase the kids, love on that significant person of yours, and all those other things that constitute having a life. Uh... you do have one of those, don't you? If not, I hope this class gives you the help you need to get yours back!

To help me help you, please reply to this post and answer the following:


What is your author name? (or names if you write under more than one)
Are you published, contracted but no book yet, writing while you await that first big break, or ______?
What do you wish you could do better?
What do you feel you are doing well marketing-wise?
Give us a tip for marketing that has helped you.


I'll start.


I'm Kayelle Allen.
I have eight books published, and one getting ready to submit (yay!).
I wish I was a better blogger. Sometimes I just go blank.
I created a distinct, recognizable logo and use it everywhere on the web as my avatar and profile picture.
See other authors not as competition, but as partners working to gain recognition for the genre in which you write.

Gloria L
May 3rd, 2011, 02:27 PM
Hi Kayelle,

I'll be following this class but as yet I don't have a book ready, let alone published. Hope to sell something in the new year so this will be excellent information for me.

kayelle_allen
May 3rd, 2011, 02:46 PM
Hi Kayelle,

I'll be following this class but as yet I don't have a book ready, let alone published. Hope to sell something in the new year so this will be excellent information for me.

You'll be miles ahead by the time you get there, Gloria. Good for you!
:rockon:

J Q Rose
May 3rd, 2011, 05:00 PM
To help me help you, please reply to this post and answer the following:


What is your author name? (or names if you write under more than one) J. Q. Rose
Are you published, contracted but no book yet, writing while you await that first big break, or ______? My mystery/light horror novella, Sunshine Boulevard, was released March 2011 by Muse It Up Publishing
What do you wish you could do better? Find readers! It seems I only market to authors
What do you feel you are doing well marketing-wise? I am very good at using mystery/light horror novella, Sunshine Boulevard, in everything I do online--as you can tell from answer #2. LOL
Give us a tip for marketing that has helped you. I learned how to schedule my posts on blogger.

kayelle_allen
May 3rd, 2011, 11:52 PM
What is your author name? (or names if you write under more than one) J. Q. Rose


My mystery/light horror novella, Sunshine Boulevard, was released March 2011 by Muse It Up Publishing

Congratulations! Cheerleader Is your next book ready? Nothing sells the first book like the second one, and nothing sells the first two like the third. Ask any author with a backlist. It's a small truth many newbies overlook, but it is true.

I wish I could find readers! It seems I only market to authors.

I know it feels that way sometimes. The flip side of that is that writers are always readers. We have to be to succeed. I have a folder for ebooks that has well over 500 books in it. I also have a 6-ft tall bookshelf with paperbacks three deep on shelves all the way down, and many in storage. Last month I think I bought about 16 books in all, which is an average of what... 4 a week? So don't worry if you attract authors. Authors read, buy, tell friends and family, and their readers hear about what they read as well. I often hear the comment about only seeming to market to authors, but the truth is, readers are out there. Writers are quite comfortable with social media and aren't afraid to pop up and comment. I think readers sometimes let us do their talking. We ask what they would have, but we beat them to it. Innocent?


Marketing-wise I am very good at using mystery/light horror novella, Sunshine Boulevard, in everything I do online--as you can tell from answer #2. LOL

You are doing that right then. Good! Don't stop.


A marketing tip that helped -- I learned how to schedule my posts on blogger.

That is more awesome than you think. I didn't know that for the longest time. If you are looking for a good spot to find blogs where you can post, try http://myguestblog.com I've found more wonderful blogs there than would ever have found on my own. You can pick a very specific target and have newly joined blogs emailed to you. I get 3-4 a day, and have found some that are priceless treasure troves of info. You can also request guest bloggers.

Stay with us. You will find those readers. That's one of the most important parts of your marketing plan -- figuring out where they are. I'll show you how.

J Q Rose
May 5th, 2011, 09:52 PM
No my next book isn't even close to ready, but I am beginning to see the need to get myself out there to build upon some name recognition. I seem to be promoting rather than writing, but I am going to change that this summer and save time for writing too. Thanks for your info.

kayelle_allen
May 6th, 2011, 03:16 AM
I'm happy to help. When I began writing, I was told it takes 3-5 years to create a name for yourself. It can happen in less than that - or longer. The best way to make yourself known is to produce books.

My friend Kiernan Kelly (http://kienankelly.com) has about as many novels as I have, but she also has over 55 short stories published. She retired from her day job on her royalties several years ago. It took me longer.

I have friends who started writing the same time I did, who put out one or two books, got discouraged or lost interest, and gave up. The difference between success and failure is that the successful person gets up one more time than they fall down.

My best advice: Keep getting back up! =^_^=

Patricia Bates
May 6th, 2011, 10:54 PM
What is your author name? (or names if you write under more than one) Patricia Bates
Are you published, contracted but no book yet, writing while you await that first big break, or ______? I currently have four books out with two more set for release one this month (May) and one in July.
What do you wish you could do better? Developing a successful marketing strategy for my books.
What do you feel you are doing well marketing-wise? I'm keeping an active visibility for my readers.
Give us a tip for marketing that has helped you. Understanding how to be pro-active...there's active and then there's being proactive and going in with a plan.

kayelle_allen
May 7th, 2011, 06:17 PM
What is your author name? (or names if you write under more than one) Patricia Bates


I currently have four books out with two more set for release one this month (May) and one in July.

That's wonderful, Patricia. Do you have promotions already set up during that month? If you can find out who else is releasing books with that publisher at the same time, you may be able to work out a combined promo that will gain you both more exposure.

I wish I could develop a successful marketing strategy for my books.

Wish no more. Stick with this class and you'll have the basis for one and know how to create one for every book, no matter how divergent (or similar) the genre.


Marketing-wise, my strength is keeping an active visibility for my readers.

That is a strength I envy. It's no mean feat to do that. Do you mind sharing sites or activities where you spend the most time?

A tip for marketing that helped me is understanding how to be pro-active...there's active and then there's being proactive and going in with a plan.

Well put. Wordweb says being proactive means "controlling a situation by causing something to happen rather than waiting to respond to it after it happens." That is a vital part of dealing with an issue. Care to share an example?

Patricia Bates
May 7th, 2011, 11:40 PM
I currently have four books out with two more set for release one this month (May) and one in July.

That's wonderful, Patricia. Do you have promotions already set up during that month? If you can find out who else is releasing books with that publisher at the same time, you may be able to work out a combined promo that will gain you both more exposure.

I do have a couple of promos that I'm working on - but sadly I haven't been able to set anything in stone. Be nice to do a big launch, get things hopping - since Firecracker is as my editor said 'Hot'! I'll have to post to the look for the publisher and see...maybe there is.

I wish I could develop a successful marketing strategy for my books.

Wish no more. Stick with this class and you'll have the basis for one and know how to create one for every book, no matter how divergent (or similar) the genre.

I'm hoping that's so. After several months of trying to find a home for a book I got the rights back to I've decided to self-pub it. So I definitely need a marketing plan for that...

As well as a major series I'm working on with another author.

Marketing-wise, my strength is keeping an active visibility for my readers.

That is a strength I envy. It's no mean feat to do that. Do you mind sharing sites or activities where you spend the most time?

Not at all. Sites I'm active on besides Coffee Time, are LinkedIn, WRDF (Writers and readers of Distinct Fiction), Red Room, IBC, as well as I try to get on as many blogs as I can and I try to put a plug in each time I do my Blog Talk radio program. I'm also active on Romance Divas, author loops - including eromanceauthors yahoo loop a new group but its growin.

A tip for marketing that helped me is understanding how to be pro-active...there's active and then there's being proactive and going in with a plan.

Well put. Wordweb says being proactive means "controlling a situation by causing something to happen rather than waiting to respond to it after it happens." That is a vital part of dealing with an issue. Care to share an example? When I contracted my paranormal romance Phantom Pleasure last year, before the ink had even dried on it I was posting to the loops, looking ways to market it, looking at avenues to explore possibilities - looking at how the title could work for or against me... It proved to be invaluable because there are titles very similiar to mine and now I can avoid making that mistake.

Beyond that I keep in constant contact with my pubs - for one reason above the others - there was a mix up with a book on a third party distributor - I contacted my publisher immediately upon being notified of it by a fan - saved any confusion and aggrivation.

Doreen
May 9th, 2011, 05:52 PM
I write under Doreen Jensen and have the pen name Jade Jensen in case I ever need it for a different genre.
I am published in short story, non-fiction and poetry but not in novel or novella length which I am now attempting to do. I am ever hopeful.
What do I wish I could do better--social media--I'm a social person but I just don't understand/trust facebook/twitter etc.
What am I doing well--marketing wise? I have a signiture line and am active on a lot of loops but thats it.--no website or blog yet.
Dory.

kayelle_allen
May 10th, 2011, 11:50 AM
What do I wish I could do better--social media--I'm a social person but I just don't understand/trust facebook/twitter etc.
What am I doing well--marketing wise? I have a signiture line and am active on a lot of loops but thats it.--no website or blog yet.
Dory.

You're not alone in being overwhelmed by social media, Dory. I'm currently taking a class at Savvy Authors on how to use Twitter, Facebook, and more and it's brilliant. Yesterday I made a pro page (formerly called a fan page). We're covering all the various aspects by being hands-on. The cost is about $20 or so, and runs for almost 10 days. Today is day 2, so you have time to catch up if you like. http://www.savvyauthors.com Look for "Learning Center."

You can also Google "How to use twitter" etc and learn by following how-tos on the web.

As for website or blog - doing business without one of these is like opening a store but not having a telephone. Every author needs one. Not just my opinion. Check out these links.

"Do you want to impress editors? Do you want to attract more readers and sell more books? Do you want readers and editors to know that you are an expert in your field? If you answered "yes" to any of these questions, you've answered the title question as well: Yes, you need a Web site." link:
http://www.writing-world.com/promotion/website.shtml

http://www.writerstechnology.com/2008/03/why-writers-need-a-website

http://www.plotmonkeys.com/2010/03/13/do-unpublished-writers-need-a-website/

http://www.articlebee.net/do-writers-need-a-website-here-are-5-reasons-why

How to put one together is the subject for another day. I had no clue what to do and taught myself how in less than a month. Here's my opinion - if you want something badly enough, you figure out how to get it. Whether it's using a blog template for your site, creating a standard 5-page set up, or having 130+ pages like mine, what you can imagine and find software for, you can do.

Read up on the subject, research your needs, and then make a decision and go with it.

Doreen
May 10th, 2011, 03:16 PM
Kayelle: Thank-you for all the info. I couldn't find it on savvy. Im a longstanding member and hopefully it will be offered again. I have 6 other workshops on the go at the moment(good thing I cut back) I did go and friend a lot of the other writers that i know through the loops so since yesterday my facebook went from 2 to at least a dozen with more comming in today. I did try a template for a website but couldn't get the pictures to download so I'm still fussing with it. Went out and bought: Social Media for Dummies and building a webpage for Dummies. Yes, if you want it bad enough, you will find away to get it. As techno-challenged as I am, I'm trying. Thank-you again. Dory

kayelle_allen
May 10th, 2011, 04:02 PM
Dory,
here's a spot that's helped me (and still does).
<cite></cite>http://www.htmlgoodies.com (http://www.htmlgoodies.com)

Pretty much anything you need to know you can find here. Or, go to Google and type "create webpage" - you'll be amazed at the free resources online.

Click carefully however. Know what you're linking to before you go. Some sites will offer free services but hook you into buying others, often things you don't need. Still, if you read before you click, you'll find plenty of freebies to help you. HTML Goodies is one of the best.

J Q Rose
May 10th, 2011, 08:38 PM
You are so right about learning how to do this techie stuff...many hours of frustration, but I am beginning to reap rewards from website and blogs and squidoo.

I have spent way too many hours compiling recipes in a free promo e-book. The recipes are from my veggie gardening blog http://www.gardenforeatin.blogspot.com

I tie the recipes in with my main character, Gloria Hart, in my mystery novella, Sunshine Boulevard. Her hubby is a gardener so I can promote the book too. I also am building awareness for the Foods Resource Bank http://www.foodsresourcebank.org/ which fights world hunger. That's a lot of purpose for this promo!! Anyway it was a big learning curve using Word to construct the little e-book. I have some tweaking to do on it, but I finally released it to my first readers for feedback. I certainly have learned a LOT about Word and its quirkiness.

Doreen
May 10th, 2011, 09:06 PM
Thank-you for the links. I will check them out.
Dory

Cher Green
May 17th, 2011, 07:47 AM
:) Looks like I'm still not going in order, lol. Okay, now I'm at the beginning.


My author and given name is Cher Green.
I have three published short stories, with a fourth accepted this morning. I have a novella ebook scheduled to be released at the end of June.
Time management would be at the top of my list. I have a tendency to spin my wheels, unless pushed then there are amazing results, lol, ask Patricia. I'd like to discover a way to fit everything in, and keep myself accountable. A schedule is out of the question because of my constantly changing life schedule. At the moment, I make daily lists and work at crossing everything off by the end of the day. Produce more would be second but is related to the first.
I have an established audience with a tarot blog and writing blog. I also have a website: www.chergreen.com (http://www.chergreen.com/).
Just stepping into marketing with my upcoming novella release. Not sure on this question since I'm just testing the waters.

Cher Green
May 17th, 2011, 08:00 AM
Kayelle, the link http://myguestblog.com (http://myguestblog.com/) didn't work. Is this the correct place: http://myblogguest.com/?

kayelle_allen
May 18th, 2011, 02:26 PM
:) Looks like I'm still not going in order, lol. Okay, now I'm at the beginning.
My author and given name is Cher Green.

I have three published short stories, with a fourth accepted this morning. I have a novella ebook scheduled to be released at the end of June.

You're busy! Excellent. :rockon:


Time management would be at the top of my list. I have a tendency to spin my wheels, unless pushed then there are amazing results, lol, ask Patricia. I'd like to discover a way to fit everything in, and keep myself accountable. A schedule is out of the question because of my constantly changing life schedule. At the moment, I make daily lists and work at crossing everything off by the end of the day. Produce more would be second but is related to the first.

Time mgmt is likely tops with most people - at least in the top 5 list of things we wish we did better. Consistency is key. I fight this all the time, but it can be done. When you flop - get back up and keep going.


I have an established audience with a tarot blog and writing blog. I also have a website: http://www.chergreen.com (http://www.chergreen.com/)

Good - Agents often Google authors with whom they're considering working. They want to know if you are marketable. Having a following already says good things about you.


Just stepping into marketing with my upcoming novella release. Not sure on this question since I'm just testing the waters.

Take your time. Make notes about what works. A tip I learned at a con this weekend is to keep a database of reviews, good and bad. When you get a good review, offer a copy of your newest book or story to that person.

Cher Green
May 18th, 2011, 06:24 PM
Kayelle, thanks for the tip on reviewers.

kayelle_allen
May 23rd, 2011, 10:50 PM
Kayelle, the link http://myguestblog.com (http://myguestblog.com/) didn't work. Is this the correct place: http://myblogguest.com/?

You are quite right, Cher. Thank you for catching that and posting the right link. I appreciate it.