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View Full Version : 03 Who's Out There: Identifying Your Audience



kayelle_allen
May 9th, 2011, 02:49 PM
Who will read your book(s)?

If you're working on a series, you might have a core group. Single title books may appeal to divergent groups. For example, if your first book is a Regency historical, your second is a contemporary vampire romance, and your third is romantic suspense, those are three different audiences. I happen to enjoy and buy all three, but not all readers do.

It's time to take an introspective look at your writing.


Brainstorm Warning!

Who are your readers? Let's say your next book is a vampire romance. The first thing that pops to mind is that readers are people who like vampire stories. While that seems like a "duh!" answer, it's only the surface answer. The deeper answer is "What kind of people like vampire romance?" You've seen this word: demographic. Wordweb says demographic is "a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.).

Demographics are a key aspect of marketing. If you don't know who your readers are, how can you market toward them?

I Googled: demographics vampire

Check out these wonderful sites that came up.


http://kwhs.wharton.upenn.edu/lesson_plan/vampire-marketing%E2%80%99s-%E2%80%9Cstake%E2%80%9D-in-the-teenage-demographic/
(OR) http://tinyurl.com/3eoq5wz
http://www.ksitetv.com/1790/supernatural-and-the-vampire-diaries-score-in-key-demographics/
(OR) http://tinyurl.com/3rl488j
http://www.fvza.org/index.html

Do this with the genre(s) in which you write. Use various search terms such as "who reads ___", "___ readers", and/or the term in quotes "I like to read ___" substituting the genre in the blanks.

Also, beyond genre, what specific items about your heroes and heroines are searchable concepts? Are they firefighters? Navy SEALs? Secret agents? Immortals? Google these terms by themselves. What support groups do you find? Fan groups? Other writers of these topics? Don't be afraid to search another author's website to learn how he or she is marketing similar books. Research is looking, studying, understanding, and noting. We're not advocating theft of ideas here, simply figuring out what the other person does well and learning how to adapt the concept to ourselves.

Look for things in common between people on these sites. You can gain a bit from reader comments. Consider the following items:


age
race
gender
occupation
general interests beyond the specific genre (vampire fans who also like books about werewolves, fairies...)
note other relationships in common

You will be using these items to put together an idea of who your market actually is. Tomorrow, we'll work on targeting promotions toward one of those groups.

Here's another way to target your market.

Writing is a business. Do everything you can to make it a success.



Connect with groups, forums, or associations within your genre. Do you write paranormal? Western? Mystery? Chick lit? Scifi Romance? Find one that fits you and join it. If you are an epublished author, consider joining EPIC www.epicauthors.com (http://www.epicauthors.com/) -- Romance authors could join Romance Writers of America www.rwa.org (http://www.rwa.org/) -- SF authors have Science Fiction Writers of America www.sfwa.org (http://www.sfwa.org/) and Mystery authors have Mystery Writers of America www.mysterywriters.org (http://www.mysterywriters.org/) Use those links in a profitable manner. What's that mean? Get involved. Write a blog, an article, host a chat, invite author members to your blog, make a mark on the genre by being active within a group that supports it.

Does that work? Wanting to help other authors and become known in the industry was part of what prompted me to create this group. Part of *my* marketing plan states: I want to establish my name in the eBook community as a leader and innovator, and create long-term relationships to enhance my career and life by inspiring others.

Take a moment to brainstorm at least one or two ideas about how you can connect your name online with the genre. Share them with the group.

Patricia Bates
May 13th, 2011, 09:56 PM
This is very true, Kayelle, but how can one avoid this without becoming too complacent? How can we create the connection, the network successfully without becoming a doormat for those who don't know how to say no?

J Q Rose
May 13th, 2011, 09:58 PM
I have heard of RWA and the Mystery Writers groups, but I didn't know if there was anything there that would actually help me. I plan to check these groups out. Lots of good info here. Thank you.

Patricia Bates
May 13th, 2011, 10:01 PM
Epic is one that I would recommend you join. They are very much a group determined to assist the ebook author. I'm prejudice I'm a member and its a great group.

Stacy Juba
May 14th, 2011, 06:07 PM
I'm just catching up on this seminar - what valuable advice, Kayelle. For anyone looking for a mystery writers association, Sisters in Crime is the best resource that I've found for mystery authors. It's just terrific. I have gotten a great deal out of it.

kayelle_allen
May 16th, 2011, 11:40 AM
This is very true, Kayelle, but how can one avoid this without becoming too complacent? How can we create the connection, the network successfully without becoming a doormat for those who don't know how to say no?

Can you clarify this, Patricia? I'm not sure I understand.

kayelle_allen
May 16th, 2011, 11:41 AM
Epic is one that I would recommend you join. They are very much a group determined to assist the ebook author. I'm prejudice I'm a member and its a great group.

http://epicauthors.com

I'm a member too. I agree. An excellent source.

kayelle_allen
May 16th, 2011, 12:07 PM
I'm just catching up on this seminar - what valuable advice, Kayelle. For anyone looking for a mystery writers association, Sisters in Crime is the best resource that I've found for mystery authors. It's just terrific. I have gotten a great deal out of it.

Very true! Here's a blurb about them and a link.
Sisters in Crime (SinC) is an international organization founded in 1986 to promote the professional development and advancement of women writing crime fiction. Today, SinC is made up of more than 3,000 members in 48 chapters worldwide authors, readers, publishers, agents, booksellers, librarians, and others who love mysteries.
http://www.sistersincrime.org/

karensromance
May 16th, 2011, 08:45 PM
Sorry...running a little behind. I did request membership for Epic...thank you. Got the response already and paid them (pro-rated).

I already belong to Sisters-in-Crime, MWA and Kiss of Death, From The Heart Romance Writers. Of course, RWA and Orange County MWA. Ruby Slippered Sisterhood.

I played with the search and will probably spend more time doing that to narrow down my target audience.

Thank you Kayelle. Like I said...you're expertise is refreshing and very generous.

kayelle_allen
May 17th, 2011, 02:18 AM
Thank you Kayelle. Like I said...you're expertise is refreshing and very generous.

I'm pleased you're finding the information helpful. Marketing has many aspects, and this course can only touch on the highlights. The more you research and dig into the concepts the more you'll gain.

The more I share with others the more I learn myself. When you help others succeed, you join them on the journey.

Cher Green
May 17th, 2011, 07:00 AM
Kayelle,

This is great. I googled "who reads paranormal romance" and got amazing results. Great suggestion.

My writing has splashed all over the genre map. Would it be best to establish Marketing lists for each area I write? Then, put the most activity in on the item needing promotion at that time?

Thanks,
Cher Green

kayelle_allen
May 18th, 2011, 02:08 PM
Kayelle,
This is great. I googled "who reads paranormal romance" and got amazing results. Great suggestion.
My writing has splashed all over the genre map. Would it be best to establish Marketing lists for each area I write? Then, put the most activity in on the item needing promotion at that time?
Thanks,
Cher Green

That's a good idea. Also consider cross-over genres. Define paranormal and measure it against what others say (a good thing to Google). See whether you gain additional groups for your marketing targets.

Cher Green
May 18th, 2011, 06:25 PM
Kayelle, Thanks for the additional tip.