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View Full Version : 05 Finding Waldo: Targeting Your Audience



kayelle_allen
May 12th, 2011, 02:16 AM
Time to put some of the previous research you did to work. Check this lesson on Identifying Your Audience (http://www.coffeetimeromance.com/board/showthread.php?t=18941) to refresh your memory if needed.

This is the real money-maker, reader-finder, and tweakable list of your target market.


How do you find out who reads your genre?
Where are they?
How do you find them?

When I say Google, please substitute your favorite search engine. Google is mine. Whatever you use that works for you is good.


Make a list of the professions held by characters in your books. What jobs do your hero/ines hold? Hobbies they like? What about secondary characters? You'll eventually make one list for each book, but for now, pick one book and use that.
Write down the same type of list for jobs you've held and hobbies you enjoy.
Note any items in common between the lists. Do you and your heroine both crochet? Is your hero a firefighter and so are you? Is your dad a cop like your heroine? Jot down the commonalities between your life and your characters.
Now... consider who in real life holds these positions or supports them.

Is your werewolf a veterinarian by day and a wolf at night?
Is your sheriff a small town cop who's burned out by working homicide in NYC?
Does your hero fix cars for a living but lives and breathes NASCAR and has a dream of driving his own car?

Consider which groups of people might be interested in this type of hero or topic. Below is the same list. I've highlighted the obvious groups in red.

Is your werewolf a veterinarian by day and a wolf at night?
Is your sheriff a small town cop who's burned out by working homicide in NYC?
Does your hero fix cars for a living but lives and breathes NASCAR and has a dream of driving his own car?

Once you've listed the professions and hobbies of yourself and your characters, and seen what you have in common, start looking for groups in the community that might have a natural interest.

Does the library have a list of readers groups that meet there? Is there a bookstore with a similar type of list? What about the ladies auxiliary for the local sheriff's office? Animal control specialists who work with wolves, veterinarians who lecture at schools, a local wildlife rescue spot, and just how big is NASCAR?

Are you getting the idea? Thinking outside the box should become so much a part of your life that you should begin to wonder if there really is a box! ^_^

Work on these lists over the next few days, and be ready to share them on Monday. We're not going to do anything with them yet. Right now, we're gathering ideas. But don't be afraid to let your imagination soar. You may already see ways you can interest not only locals, but national or global communities as well. Make notes. Google werewolf fan clubs, veterinarian writers, and local heroes in the sheriff's department.

We'll begin putting it all together next week.

Patricia Bates
May 13th, 2011, 10:05 PM
Ooh this should be a lot of fun since I write over a lot of ground...cowboys, ghosts, Old West people...etc.

Cher Green
May 17th, 2011, 08:12 AM
This should help alot. The character in my novella is an aspiring witch. Although I don't consider myself an aspiring witch :), I do dabble in the tarot.