Getting the Word Out - the meaning of the word 'social' in social media - Susan MacNicol
Talking about various methods of social media and the type of reach it might have. Trying to let people understand that it's interaction people are looking for, not a constant barrage of 'Buy Me' Buy Me'. Making friends, developing relationships, getting people to buy into helping you promote yourself and letting them feel valued doing so. Networking, the different types of promoting. Deciding what works for you despite all the hype out there. Role playing, finding people's interests, getting the hook in your book and using it to make it fun and informative rather than simply selling your book. I used pole dancing and sheep phobias in my book Waiting for Rain and it still entertains people to this day.