LESSON SIX: Promo products, marketing plans, and links
This is the last lesson in the seminar. As always, feel free to ask questions. Thanks!
Now that I know these things about promotion, can I have a simplified marketing plan – if nothing else, do these three things?
· Highly selective guest blogs – find out which blogs have the biggest readership in your preferred demographic and ask them if they do guest blogs (you figure this out organically- what blogs do you read? What blogs are people talking about?)
· Amazon author page
How about a more advanced marketing plan – if I’ve done those three things and want to do more, where should I start?
· Blog (your own)
· Facebook – personal page or a fan page?
· Online media kit – put a link to it on your website
Why are there a million sites out there like Google+, Pinterest, Tumblr etc and do I need to pay attention to them?
No, at least not right now. Concentrate on the things that will give you the biggest “bang for your buck”, and in general, it’s not these websites.
What are some examples of promotional products authors can use?
· Postcards –with the cover on the front, a short blurb on the back, along with links to my
website, my publisher, testimonials, ISBN, and direct links to my book on Amazon, B&N, and other outlets. There is room to sign the postcard in the "addressee" area. Keep a stash of these in your purse, along with bookmarks and hand them out whenever
someone expresses interest.
· Bookmarks – include title, your name, cover art, website URL, testimonials, ISBN
· Tote bags w/your book’s cover on it (this is mainly for you – use it to carry around your everyday stuff – groceries, kids’ stuff, etc.
· Post-it notes – include a pic of your book’s cover at the top, along w/website URL and your name
· Excerpt booklet – 8.5 x 11 word document, two pages, printed front and back, folded. The graphics and wording for the cover are all one image that I created in another program and pulled into word as a .jpg file. You can include blurb, excerpt, reviews, etc.
· Cheap promo items: http://www.nextdayflyers.com/
· More cheap promo items: http://www.vistaprint.com
· Book marketing tips: http://www.bookmarket.com/freereports.htm
· 101 Ways to Market Your Book: http://www.bookmarket.com/101way5.htm
· AnyNewBooks.com – e-mails users w/new book recommendations: http://anynewbooks.com/
· Follow 85 of the top Book Publishing Experts on Twitter by using this link.
· A whole post (published on 1/15/11 all about author swag/promotions): http://limecello.wordpress.com/2011/...or-promo-swag/
· More cheap promo items: http://www.4allpromos.com/s/
· Romance Trading Cards: http://romancetradingcards.com
· Where we printed the RTC: http://www.gotprint.com
Thanks Naomi & everybody else who took part!
I had a good time these past few weeks and I hope I've shared some worthwhile information with you.