a.Promotion – Shameless or Smart?
Learn the In's and outs of promoting online and offline and how much time to devote to each. Remember, the Internet is your friend.
When is the best time to start promoting your book? The best time to start marketing your book is before it's released.
If you think all you have to do as an author is to write your books, think again. You'll be spending a good part of your time marketing your book. That is, unless you have $3,000, $5,000, $10,000 – for a publicist to do the majority of the work for you. Read that carefully. The “majority” of the work. There are still promotion responsibilities for you to handle.
Publishers aren’t going to do all the marketing you – it’s just not in their budgets.
Are you afraid to toot your own horn? Are you too modest to talk about yourself?
Did your mother always tell you that it was impolite to brag?
Get over it.
I’m going to help you get over your shyness and help you learn the ins and outs of promoting online and offline and hopefully some innovative ways to promote yourselves and your books.
Thanks, Vicky. Looking forward to it!
Shameless is a bad connotation – perpetuating a notion that there is something shameful about self-promotion in the first place.
Self-promotion is not a controversial, emotional act that you must approach with embarrassment or with egotistical bravado. It’s just a simple job requirement.
Do you believe your writing is of value? Do you believe you’re a capable writer? Are you confident in your ability to convey a story through your words?
If the answer is “no” then why do you think someone else should read your work, let alone buy it? If this is how you feel, you would probably benefit from some writing classes, books on writing, or more studying of your craft.
Be your toughest critic.
Take your work seriously.
If your answer is “yes” then you owe it to the world to promote your work.
Your talent can enrich lives; don’t be modest.
Self-promotion is not a selfish act. It’s a gift.
I'm looking forward to reading and participating!
Originally Posted by Vicki M. Taylor
Those two lines are going up right now where I can see them every day!
I'm also looking forward to reading and learning. Thanks, Vicki!
My first novel No Regrets will be released tenativley in June. I'm looking foward to learning ideas on how to promote my book.
Welcome, Arlene. We'll get you those ideas and hopefully you can put them to work for your new release.
Originally Posted by Arlene Sinclair
What are some ways you've used to promote yourselves or your books?
Website (web presence - myspace, facebook, forums...)
Press Release to local media
Television appearance (local cable)
I think the most important thing is to have a plan.