Offline Promotion What else can you do?
I'm skipping ahead a bit in my workshop, because we're getting some questions about press releases, so here is the start of the press release section.
What do you do offline?
Create a basic flyer that includes cover art, blurb, brief description, quotes from reviews, ordering information, and a bit about you, the author. You can put a lengthier review, press release, or background information on the back.
Create biographical sketches of information relevant to your book. For example, if your novel is set in a foreign city like Paris, or London, or St. Petersburg, Russia, and you lived there, include that information.
Interview yourself. Or, have another writer interview you. Write out the questions and answers. Keep that in your press kit.
Send e-mail requests for interviews to