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Thread: The Market Hook

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  1. kayelle_allen's Avatar
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    Default The Market Hook

    Have you ever been asked for your marketing hook and intended readership? Was your reaction the same as mine? A blank stare, a few blinks, and a flurry of emails sent to everyone I knew who'd ever been published. LOL

    Here are some of the things I've learned since. Authors, please feel free to chime in! This is a wide area for coverage and your feedback is valuable to us all.

    MARKET HOOK

    Basically, this is a tool that creates AIDA: Attention, Interest, Desire, Action. Let me demonstrate by pointing you to an author website that uses it well, my friend Shayla Kersten. Here is her welcome page.


    This ain't your momma's romance novel!

    From the torn bodice novels to no bodice at all, erotic romance kicks up the spice. Once upon a time, all the good stuff in a romance stayed behind closed doors but erotic romance opens the bedroom, or the living room, the bathroom... Well, you get the picture.

    No euphemisms, no mincing words, today's erotic romance takes you through the trials, tribulations and sexual escapades of your hero and heroine. Or your hero and hero!

    So if you like your romance hot, this is the place to start!

    Welcome to the Erotic Romances of Shayla Kersten!
    A hook is what entices the reader to take a step further. A hook for a novel may be as simple as a tag or blurb. Or it could be a phrase, such as Ellora's Cave's line, "Feed your Romantica craving".


    INTENDED READERSHIP / TARGETED AUDIENCE

    Simply put, this is who you believe is going to buy this book once it's published. Just as you wouldn't submit a manuscript about racecar drivers to a cookbook publisher, your publisher doesn't want to market their books to the wrong demographic either. They want to know who you think will be the main buyers. Publishers want to make money, so the more you know about who your target audience is, the more they can help you reach it.

    Ask yourself these questions:
    • What are the themes of your book?
    • If you were going to promote it on the yahoo groups, which groups would you choose?
    • What age bracket suits this book?
    • Does it take place in a specific area (like Wyoming, NYC, Asia) where readers in that proximity would take notice?
    • Is it a niche genre (like Science Fiction) which would interest a specific group of readers?

    NOTE: Your readership will determine your marketing slant. Again, think cookbooks and racecars. If you've written a cookbook for tailgate parties to NASCAR races - then you have a crossover genre book.

    I write Science Fiction Romance - so there are two genres. Tack on Erotica and you get an entirely new crowd. My books also involve a political system, deal with genetics, have gay characters, and champion those whose rights are being trampled because they are different. People who are interested in these themes are my targeted readership.

    Figuring out who finds your work interesting is part of the entire marketing package. Knowing where to focus your attention will give you a stronger ability to reach the people who want your book. And that will result in sales!

    dedicated to my crit buddy Jerry Race
    Last edited by kayelle_allen; June 19th, 2007 at 10:22 PM.
    Kayelle Allen

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  2. Shayla Kersten's Avatar
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    Awww, Kayelle! I'm thrilled to get praise from you on marketing! I've been agonizing over my cover letter hook for my Kensington proposal!

    And have a ton of ideas for our joint project!

    Hugs,
    Shayla
    Shayla Kersten
    The Erotic Romance of Shayla Kersten
    Longing For Eternity, Ellora's Cave, Available now!
    A Helping Hand, Ellora's Cave, Available now!
    Double Happiness, Ellora's Cave, Available October 24th!
    Masters of Desire (Keket's Curse), Kensington Aphrodisia, Jan 2009!
  3. kayelle_allen's Avatar
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    Now that's good news.
    Kayelle Allen

    Want the inside secrets? Read the Romance Lives Forever News
    The Author's Secret: eBook conversions, banners, and premade book covers
    Newest Books
    Keeper of My Pleasure Contemporary BDSM Romance
    Forbid My Heart: A Luc and Rah Story A Tarthian Empire Saga
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    Talking

    You know what Kayelle...you are right. I remember that site because of what you quoted there. I look at a TON of web sites and remember that one specifically!

    It is well done and written to catch my attention and kept it. I don't remember what the site looks like or anything else (no offense Shayla..wink) but I remember the author's name and that paragraph!

    Good choice!
    I smile because I have no idea what is going on.


  5. Shayla Kersten's Avatar
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    No offense, Karenne! As long as you remember my name! *cackle*

    Shayla
    Shayla Kersten
    The Erotic Romance of Shayla Kersten
    Longing For Eternity, Ellora's Cave, Available now!
    A Helping Hand, Ellora's Cave, Available now!
    Double Happiness, Ellora's Cave, Available October 24th!
    Masters of Desire (Keket's Curse), Kensington Aphrodisia, Jan 2009!
  6. Karenne's Avatar
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    Red face

    Quote Originally Posted by Shayla Kersten View Post
    No offense, Karenne! As long as you remember my name! *cackle*

    Shayla
    (blushing) I didn't know how to say that. I worked on that post for quite a while and finally just gave up and put it up. Thank you for taking it right!
    I smile because I have no idea what is going on.


  7. #7

    Default

    Shayla, you have an awesome website. (And that hunk in the corner ain't half bad either)

    Hugs
    Jude
    *Jude Mason - Readers needed: come, explore with me...if you dare!*
    Website: http://www.my-haven2001.com/
    Newsletter: Jude Mason's Newsletter
  8. Shayla Kersten's Avatar
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    Default

    Quote Originally Posted by Jude Mason View Post
    Shayla, you have an awesome website. (And that hunk in the corner ain't half bad either)

    Hugs
    Jude
    Thank you, Jude! It's a pain to keep up but you have to have one! Maybe when I'm rich and famous, I can pay someone to do it!

    Hugs,
    Shayla
    Shayla Kersten
    The Erotic Romance of Shayla Kersten
    Longing For Eternity, Ellora's Cave, Available now!
    A Helping Hand, Ellora's Cave, Available now!
    Double Happiness, Ellora's Cave, Available October 24th!
    Masters of Desire (Keket's Curse), Kensington Aphrodisia, Jan 2009!
  9. #9

    Default And one more tip on that...

    One more thing you might want to think about when developin the marketing hook is the "dreaded" high concept hook. The books that have gotten me the most promotion have been the ones that have had a high concept -- meaning you can encapsulate it in a nutshell, comparing it to something that is well known and popular, but you put your own spin on it. Example:

    "Die Hard" on a Navy ship== that is "Under Siege" with Stephen Seagal. You get an immediate picture when you hear the six word pitch of what the movie is about. "Bruce Almighty" with Noah's Ark and the Office==Evan Almighty and Steve Carrell. See what I mean?

    I had a book that was "Survivor" in an RV -- The Bachelor's Dare, Silhouette Romance, December 2003. My recipes with romance series was pitched to booksellers as a "Diane Mott Davidson" but in a romance package.

    Quick hit that encapsulates it in a second. And when you're standing in a bookstore and people say "what do you write" or "what is that book about"? you can give them a quick one-liner.

    HTH,
    Shirley

    New York Times bestselling author
    In Stores Now: MARRIED BY MORNING, Harlequin Romance
    www.shirleyjump.com
  10. #10

    Smile

    Shayla, I love your sentence on your website, this ain't your momma's romance novel!

    Linda
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