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  1. kayelle_allen's Avatar
    Reading: Something erotic, vampirish, or a book with a guy in a kilt on the cover
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    Post 03 Who's Out There: Identifying Your Audience

    Who will read your book(s)?

    If you're working on a series, you might have a core group. Single title books may appeal to divergent groups. For example, if your first book is a Regency historical, your second is a contemporary vampire romance, and your third is romantic suspense, those are three different audiences. I happen to enjoy and buy all three, but not all readers do.

    It's time to take an introspective look at your writing.

    Brainstorm Warning!
    Who are your readers? Let's say your next book is a vampire romance. The first thing that pops to mind is that readers are people who like vampire stories. While that seems like a "duh!" answer, it's only the surface answer. The deeper answer is "What kind of people like vampire romance?" You've seen this word: demographic. Wordweb says demographic is "a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.).

    Demographics are a key aspect of marketing. If you don't know who your readers are, how can you market toward them?

    I Googled: demographics vampire

    Check out these wonderful sites that came up.

    1. http://kwhs.wharton.upenn.edu/lesson...e-demographic/
      (OR) http://tinyurl.com/3eoq5wz
    2. http://www.ksitetv.com/1790/supernat...-demographics/
      (OR) http://tinyurl.com/3rl488j
    3. http://www.fvza.org/index.html
    Do this with the genre(s) in which you write. Use various search terms such as "who reads ___", "___ readers", and/or the term in quotes "I like to read ___" substituting the genre in the blanks.

    Also, beyond genre, what specific items about your heroes and heroines are searchable concepts? Are they firefighters? Navy SEALs? Secret agents? Immortals? Google these terms by themselves. What support groups do you find? Fan groups? Other writers of these topics? Don't be afraid to search another author's website to learn how he or she is marketing similar books. Research is looking, studying, understanding, and noting. We're not advocating theft of ideas here, simply figuring out what the other person does well and learning how to adapt the concept to ourselves.

    Look for things in common between people on these sites. You can gain a bit from reader comments. Consider the following items:

    • age
    • race
    • gender
    • occupation
    • general interests beyond the specific genre (vampire fans who also like books about werewolves, fairies...)
    • note other relationships in common
    You will be using these items to put together an idea of who your market actually is. Tomorrow, we'll work on targeting promotions toward one of those groups.

    Here's another way to target your market.

    Writing is a business.
    Do everything you can to make it a success.

    Connect with groups, forums, or associations within your genre. Do you write paranormal? Western? Mystery? Chick lit? Scifi Romance? Find one that fits you and join it. If you are an epublished author, consider joining EPIC www.epicauthors.com -- Romance authors could join Romance Writers of America www.rwa.org -- SF authors have Science Fiction Writers of America www.sfwa.org and Mystery authors have Mystery Writers of America www.mysterywriters.org Use those links in a profitable manner. What's that mean? Get involved. Write a blog, an article, host a chat, invite author members to your blog, make a mark on the genre by being active within a group that supports it.

    Does that work? Wanting to help other authors and become known in the industry was part of what prompted me to create this group. Part of *my* marketing plan states: I want to establish my name in the eBook community as a leader and innovator, and create long-term relationships to enhance my career and life by inspiring others.

    Take a moment to brainstorm at least one or two ideas about how you can connect your name online with the genre. Share them with the group.
    Kayelle Allen

    Want the inside secrets? Read the Romance Lives Forever News
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  2. Patricia Bates's Avatar
    Reading: Kresley Cole
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    This is very true, Kayelle, but how can one avoid this without becoming too complacent? How can we create the connection, the network successfully without becoming a doormat for those who don't know how to say no?
  3. kayelle_allen's Avatar
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    #3

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    Quote Originally Posted by Patricia Bates View Post
    This is very true, Kayelle, but how can one avoid this without becoming too complacent? How can we create the connection, the network successfully without becoming a doormat for those who don't know how to say no?
    Can you clarify this, Patricia? I'm not sure I understand.
    Kayelle Allen

    Want the inside secrets? Read the Romance Lives Forever News
    The Author's Secret: eBook conversions, banners, and premade book covers
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    Keeper of My Pleasure Contemporary BDSM Romance
    Forbid My Heart: A Luc and Rah Story A Tarthian Empire Saga
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  4. #4

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    I have heard of RWA and the Mystery Writers groups, but I didn't know if there was anything there that would actually help me. I plan to check these groups out. Lots of good info here. Thank you.
    J Q Rose
    Coda to Murder, mystery/sweet romance
    Available at all major online booksellers
    http://www.jqrose.com
    http://girlssucceed.blogspot.com


  5. Patricia Bates's Avatar
    Reading: Kresley Cole
    Just Finished Reading: Dark Needs at Nights Edge by Kresley Cole
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    Patricia Bates is offline
    #5

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    Epic is one that I would recommend you join. They are very much a group determined to assist the ebook author. I'm prejudice I'm a member and its a great group.
  6. kayelle_allen's Avatar
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    #6

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    Quote Originally Posted by Patricia Bates View Post
    Epic is one that I would recommend you join. They are very much a group determined to assist the ebook author. I'm prejudice I'm a member and its a great group.
    http://epicauthors.com

    I'm a member too. I agree. An excellent source.
    Kayelle Allen

    Want the inside secrets? Read the Romance Lives Forever News
    The Author's Secret: eBook conversions, banners, and premade book covers
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    Keeper of My Pleasure Contemporary BDSM Romance
    Forbid My Heart: A Luc and Rah Story A Tarthian Empire Saga
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  7. #7

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    I'm just catching up on this seminar - what valuable advice, Kayelle. For anyone looking for a mystery writers association, Sisters in Crime is the best resource that I've found for mystery authors. It's just terrific. I have gotten a great deal out of it.
    Stacy Juba
    Mysteries, Romance and Children's Books
    http://stacyjuba.com/blog/
  8. kayelle_allen's Avatar
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    Quote Originally Posted by Stacy Juba View Post
    I'm just catching up on this seminar - what valuable advice, Kayelle. For anyone looking for a mystery writers association, Sisters in Crime is the best resource that I've found for mystery authors. It's just terrific. I have gotten a great deal out of it.
    Very true! Here's a blurb about them and a link.
    Sisters in Crime (SinC) is an international organization founded in 1986 to promote the professional development and advancement of women writing crime fiction. Today, SinC is made up of more than 3,000 members in 48 chapters worldwide — authors, readers, publishers, agents, booksellers, librarians, and others who love mysteries.
    http://www.sistersincrime.org/
    Kayelle Allen

    Want the inside secrets? Read the Romance Lives Forever News
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  9. karensromance's Avatar
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    karensromance is offline
    #9

    Default Targeting Your Market

    Sorry...running a little behind. I did request membership for Epic...thank you. Got the response already and paid them (pro-rated).

    I already belong to Sisters-in-Crime, MWA and Kiss of Death, From The Heart Romance Writers. Of course, RWA and Orange County MWA. Ruby Slippered Sisterhood.

    I played with the search and will probably spend more time doing that to narrow down my target audience.

    Thank you Kayelle. Like I said...you're expertise is refreshing and very generous.
    Karen Cote' ...Author
    Romance...It's Complicated
    www.karencote.tv
    Crime of Fashion...coming 2013
  10. kayelle_allen's Avatar
    Reading: Something erotic, vampirish, or a book with a guy in a kilt on the cover
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    Quote Originally Posted by karensromance View Post
    Thank you Kayelle. Like I said...you're expertise is refreshing and very generous.
    I'm pleased you're finding the information helpful. Marketing has many aspects, and this course can only touch on the highlights. The more you research and dig into the concepts the more you'll gain.

    The more I share with others the more I learn myself. When you help others succeed, you join them on the journey.
    Kayelle Allen

    Want the inside secrets? Read the Romance Lives Forever News
    The Author's Secret: eBook conversions, banners, and premade book covers
    Newest Books
    Keeper of My Pleasure Contemporary BDSM Romance
    Forbid My Heart: A Luc and Rah Story A Tarthian Empire Saga
    Follow me on
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