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  1. Cassandra Carr's Avatar
    Reading: Historical romance, taking a break from erotic romance
    TBR: 200
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    #1

    Post LESSON ONE: Branding and Platform

    What is branding?
    · From businessdictionary.com: Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.


    What does “platform” mean?
    · A platform communicates your expertise to others. It includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership.


    I find it helpful to define a platform as a promise writers make to not only create something to sell (like a book), but also to promote it to the specific readers who will want to purchase it. This takes both time and effort, not to mention considerable focus.
    Credit: Christina Katz - http://getknownbeforethebookdeal.typ...d-writers.html



    Why do I need a platform?

    · Because your publisher will spend little to no money promoting your book. Basically, it’s up to you as the author to get the word out to potential readers, reviewers, etc.


    What are the (potential) parts of my platform?
    · Name/pen name
    · Identity – who are you?
    · Website/blog
    · Twitter feed/Facebook page
    · Author pages on Amazon, Goodreads, etc.
    · E-mail/forum signatures
    · Social influence/authority online
    · Bio
    · Headshot
    · Relationships/network (on and offline)
    · Testimonials on your website
    · Postings on community sites like Goodreads, Love Romances Café, etc
    · Newsletter
    · Book trailer
    · Tagline
  2. moonlightvirgo's Avatar
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    #2

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    This looks like a good class. I'm looking forward to it!
  3. Cassandra Carr's Avatar
    Reading: Historical romance, taking a break from erotic romance
    TBR: 200
    Join Date
    Feb 2011
    Location
    Western New York
    Posts
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    Cassandra Carr is offline
    #3

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    Awesome! I hope you enjoy it!

    Quote Originally Posted by moonlightvirgo View Post
    This looks like a good class. I'm looking forward to it!

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