Results 1 to 4 of 4

Hybrid View

  1. Cassandra Carr's Avatar
    Reading: Historical romance, taking a break from erotic romance
    TBR: 200
    Join Date
    Feb 2011
    Location
    Western New York
    Posts
    19

    Awards Showcase

    Cassandra Carr is offline
    #1

    Post LESSON SIX: Promo products, marketing plans, and links

    This is the last lesson in the seminar. As always, feel free to ask questions. Thanks!

    Now that I know these things about promotion, can I have a simplified marketing plan – if nothing else, do these three things?

    · Website
    · Highly selective guest blogs – find out which blogs have the biggest readership in your preferred demographic and ask them if they do guest blogs (you figure this out organically- what blogs do you read? What blogs are people talking about?)
    · Amazon author page

    How about a more advanced marketing plan – if I’ve done those three things and want to do more, where should I start?

    · Blog (your own)
    · Facebook – personal page or a fan page?
    · Twitter
    · Online media kit – put a link to it on your website

    Why are there a million sites out there like Google+, Pinterest, Tumblr etc and do I need to pay attention to them?

    No, at least not right now. Concentrate on the things that will give you the biggest “bang for your buck”, and in general, it’s not these websites.

    What are some examples of promotional products authors can use?

    · Postcards –with the cover on the front, a short blurb on the back, along with links to my
    website, my publisher, testimonials, ISBN, and direct links to my book on Amazon, B&N, and other outlets. There is room to sign the postcard in the "addressee" area. Keep a stash of these in your purse, along with bookmarks and hand them out whenever
    someone expresses interest.
    · Bookmarks – include title, your name, cover art, website URL, testimonials, ISBN
    · Tote bags w/your book’s cover on it (this is mainly for you – use it to carry around your everyday stuff – groceries, kids’ stuff, etc.
    · Post-it notes – include a pic of your book’s cover at the top, along w/website URL and your name
    · Excerpt booklet – 8.5 x 11 word document, two pages, printed front and back, folded. The graphics and wording for the cover are all one image that I created in another program and pulled into word as a .jpg file. You can include blurb, excerpt, reviews, etc.

    Misc links:

    · Cheap promo items: http://www.nextdayflyers.com/
    · More cheap promo items: http://www.vistaprint.com
    · Book marketing tips: http://www.bookmarket.com/freereports.htm
    · 101 Ways to Market Your Book: http://www.bookmarket.com/101way5.htm
    · AnyNewBooks.com – e-mails users w/new book recommendations: http://anynewbooks.com/
    · Follow 85 of the top Book Publishing Experts on Twitter by using this link.
    · A whole post (published on 1/15/11 all about author swag/promotions): http://limecello.wordpress.com/2011/...or-promo-swag/
    · More cheap promo items: http://www.4allpromos.com/s/
    · Romance Trading Cards: http://romancetradingcards.com
    · Where we printed the RTC: http://www.gotprint.com
  2. moonlightvirgo's Avatar
    Join Date
    Sep 2011
    Location
    Sunny Florida, USA
    Posts
    23

    Awards Showcase

    moonlightvirgo is offline
    #2

    Default I enjoyed this class

    Hello Cassandra,

    I got a few great tidbits from this class. Thanks so much for having it!

    Naomi Bellina


    Quote Originally Posted by Cassandra Carr View Post
    This is the last lesson in the seminar. As always, feel free to ask questions. Thanks!

    Now that I know these things about promotion, can I have a simplified marketing plan – if nothing else, do these three things?

    · Website
    · Highly selective guest blogs – find out which blogs have the biggest readership in your preferred demographic and ask them if they do guest blogs (you figure this out organically- what blogs do you read? What blogs are people talking about?)
    · Amazon author page

    How about a more advanced marketing plan – if I’ve done those three things and want to do more, where should I start?

    · Blog (your own)
    · Facebook – personal page or a fan page?
    · Twitter
    · Online media kit – put a link to it on your website

    Why are there a million sites out there like Google+, Pinterest, Tumblr etc and do I need to pay attention to them?

    No, at least not right now. Concentrate on the things that will give you the biggest “bang for your buck”, and in general, it’s not these websites.

    What are some examples of promotional products authors can use?

    · Postcards –with the cover on the front, a short blurb on the back, along with links to my
    website, my publisher, testimonials, ISBN, and direct links to my book on Amazon, B&N, and other outlets. There is room to sign the postcard in the "addressee" area. Keep a stash of these in your purse, along with bookmarks and hand them out whenever
    someone expresses interest.
    · Bookmarks – include title, your name, cover art, website URL, testimonials, ISBN
    · Tote bags w/your book’s cover on it (this is mainly for you – use it to carry around your everyday stuff – groceries, kids’ stuff, etc.
    · Post-it notes – include a pic of your book’s cover at the top, along w/website URL and your name
    · Excerpt booklet – 8.5 x 11 word document, two pages, printed front and back, folded. The graphics and wording for the cover are all one image that I created in another program and pulled into word as a .jpg file. You can include blurb, excerpt, reviews, etc.

    Misc links:

    · Cheap promo items: http://www.nextdayflyers.com/
    · More cheap promo items: http://www.vistaprint.com
    · Book marketing tips: http://www.bookmarket.com/freereports.htm
    · 101 Ways to Market Your Book: http://www.bookmarket.com/101way5.htm
    · AnyNewBooks.com – e-mails users w/new book recommendations: http://anynewbooks.com/
    · Follow 85 of the top Book Publishing Experts on Twitter by using this link.
    · A whole post (published on 1/15/11 all about author swag/promotions): http://limecello.wordpress.com/2011/...or-promo-swag/
    · More cheap promo items: http://www.4allpromos.com/s/
    · Romance Trading Cards: http://romancetradingcards.com
    · Where we printed the RTC: http://www.gotprint.com
  3. Cassandra Carr's Avatar
    Reading: Historical romance, taking a break from erotic romance
    TBR: 200
    Join Date
    Feb 2011
    Location
    Western New York
    Posts
    19

    Awards Showcase

    Cassandra Carr is offline
    #3

    Default Thanks Naomi & everybody else who took part!

    I had a good time these past few weeks and I hope I've shared some worthwhile information with you.

    Cassandra
  4. VictoriaFoyt's Avatar
    Join Date
    Jun 2012
    Location
    Santa Monica, CA
    Posts
    3

    Awards Showcase

    VictoriaFoyt is offline
    #4

    Default

    Oooh! I really like the idea of 'post its' and 'totebags' for promotional items! Very cool post, thanks.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •