Okay, okay, okay...
I'm looking into starting a web-site. I have my domain name secured... Now what? I've seen some awesome web-sites and several forgettable ones.

Is there an average cost? Do you have a web-designer? If so who? I'm trying to do my research, but have no earthly idea what I'm doing. I know money can be tossed at this and the whole thing can end up costing me more than I'll ever make publishing e-books. So I need to know what the rest of you are doing. What mistakes you made, etc.

All advice welcome.