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Thread: Press Releases

  1. Vicki M. Taylor's Avatar
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    #1

    Default Press Releases

    1.Press Releases
    Check to see if your publisher sends out press releases about every book they publish.

    Who do you send PR to?

    a.Newspapers, especially local papers
    b.TV & radio talk shows
    c.Online PR centers
    d.E-zines
    e.Anywhere and everywhere that gives you the opportunity to brag about yourself and your book
    f.Books stores – check your local bookstores and see if they have a local author section – if so, suggest they purchase 3-5 copies of your book for their section; schedule a book signing
    g.Trade shows
    h.Book fairs
    i.American Booksellers Association
    j.High school and college alma maters for their newsletters

    What do you include on a Press Release?

    Follow the 5 W’s
    Book title and statistical information (publisher, release date, format, # of pages, genre, cost, ISBN, etc)
    Cover image
    Summary
    Review blurbs
    Author bio
    Contact information – for publisher and for author
    Ordering information

    We'll talk more about press releases later in another segment.
    Vicki M. Taylor
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  2. kjotten's Avatar
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    How do you do press releases for an e-published book. What would be the equvilant of a book signing?

    Kathy
    Kathy Otten
  3. #3

    Default Press Releases

    Good Morning Vicki,
    Thanks for the info on Press Releases. I really needed this since my fourth book will be out June 20, 2008 and I haven't announced the first three! LOL

    Dee
    Dee Brice-Romance: A Hint of Humor; a Lot of Heat
    Available Now from Ellora's Cave His Virtual Assassin
  4. #4

    Default Press Releases

    Quote Originally Posted by kjotten View Post
    How do you do press releases for an e-published book. What would be the equvilant of a book signing?

    Kathy
    Kathy, I have the same problem. Only one book in print, the rest e-books.
    Dee
    Dee Brice-Romance: A Hint of Humor; a Lot of Heat
    Available Now from Ellora's Cave His Virtual Assassin
  5. Vicki M. Taylor's Avatar
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    Quote Originally Posted by kjotten View Post
    How do you do press releases for an e-published book. What would be the equvilant of a book signing?

    Kathy
    Kathy, here's some information that might help.
    Planning Your Ebook Press Release
    http://www.ebookbroadcast.com/resour...n_release.html

    As for a book signing for an ebook, you can do a number of things. You can have a laptop available where the customer can download the file immediately by paying for it online. You can use a special CODE that they can type in on the payment page that you give them when they pay you and they can then download it. Or you can download it on CDs and you can sell the CD to them.

    Has anyone else had experience selling ebooks and have ideas on how to do a signing?

    Sometimes authors just sign a bookmark or something similar with the website where the customer can go purchase the ebook and then "hope" that the customer then goes and purchases it.

    Some authors offer a percentage off at their signings if the customer buys that day with a special CODE.

    There's all kinds of ideas.
    Vicki M. Taylor
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  6. kjotten's Avatar
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    Vicki,

    Thanks for the suggestions. My book comes out in July and I'm struggling to find ways to promote.
    Kathy Otten
  7. Lee Silver's Avatar
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    This is great stuff, Vicki! I never even thought of a press release for an electronic book!


    Lee Silver
    Romance with a Twist
    THE TWIST, BookStrand #1 Bestseller
    http://www.LeeSilver.org





  8. Vicki M. Taylor's Avatar
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    Quote Originally Posted by Lee Silver View Post
    This is great stuff, Vicki! I never even thought of a press release for an electronic book!
    Hey... ebooks deserve the same treatment. Their release format may be different but the rest is the same. Promote. Promote. Promote.
    Vicki M. Taylor
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  9. Alex_Draven's Avatar
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    Quote Originally Posted by Vicki M. Taylor View Post
    . You can have a laptop available where the customer can download the file immediately by paying for it online.
    Absolutely - I know several people who've had excellent sales for ebooks from having a laptop available and online (make sure it's firmly secured!) so that people could order immediately from the reading / stall at various events, and have the download link waiting in their email when they log in.

    Having extracts and covers printed out for people to handle on the spot, and flyers or bookmarks for people to take away to remind them to buy later all helps too - some folks won't want to set up a readers account somewhere in the middle of a busy public space, for example. Signing cover prints, postcards, or bookmarks is pretty common.

    Burning copies of the file to CD (or even a small USB stick if you were feeling flush) and selling those could work too - although I'd suggest running that one past the publisher first to make sure you're clear on who pays what to whom.

    Alex
    Alex Draven
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  10. Vicki M. Taylor's Avatar
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    #10

    Default Offline Promotion What else can you do?

    I'm skipping ahead a bit in my workshop, because we're getting some questions about press releases, so here is the start of the press release section.

    What do you do offline?

    Create a basic flyer that includes cover art, blurb, brief description, quotes from reviews, ordering information, and a bit about you, the author. You can put a lengthier review, press release, or background information on the back.

    Create biographical sketches of information relevant to your book. For example, if your novel is set in a foreign city like Paris, or London, or St. Petersburg, Russia, and you lived there, include that information.

    Interview yourself. Or, have another writer interview you. Write out the questions and answers. Keep that in your press kit.
    Send e-mail requests for interviews to
    Interviews@romancejunkies.com
    holly@theromancestudio.com
    www.novelspot.net
    rose@romanceatheart.com
    jaymi@fallenangelsreviews.com
    Vicki M. Taylor
    Real Women. Real Life.
    My author website
    Living Stone Faith
    Your Writing Coach
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