"Local"...is good for a local paper.
However, you can find a better hook than "second novel" for your title. That's not going to get your PR read and kept.
You want to hook the reader of your PR so that you grab their interest and give them a reason to want to interview you or print your PR.
Use your background, the research you did to write your book, or even the story background.
Interview yourself. Or, interview a character in your book.
Get quotes, by using pieces of your early reviews. Put them in your PR.
See the examples of PR's in the notes I've given.